- REFERENCES
DigitasLBiMission: Senior Project Manager for Nissan Netherlands.April 2015 - nowLevallois-Perret, France and Amsterdam, Netherlands.- Main contact person for Nissan Netherlands
- Project Management
- Local adaptation of global online campaigns
- Local digital campaigns
- Adaptation of the website and integration of new sections
- Quality checks
- Recruitment of a CMS Manager
Disneyland ParisMission: Web Marketing Consultant (full-time, freelance).August 2014 - January 2015Chessy, France.I work on the Disneyland New Experience project (the new website):- Content integration in the new CMS: SDL Tridion
- SEO
- Quality control
- Marketing translations in Dutch
- Marketing adaptations for the Dutch and Belgian markets (affiliate marketing, payment methods..)
OptimicsMission: Project Manager (part-time, freelance).March - November 2014Paris, France.- SEM & SMO: Facebook Ads, Adwords, Bing Ads
- Email Marketing (Mailchimp)
- Setting up a viral game (Kontestapp)
- Organizing a PR event
- Promotion of game and the event on social networks
Accounts: Imusic-School, Aramis Auto, Esprit-Discount, Siblu. Désirs de CilsMission: Affiliation, Partnerships with Youtubers and Bloggers, SEM, SEO, SMO (we went from 0 to almost 10K Facebook fans in a little over a year), Newsletters, Customer Service, Translations.January 2013 - January 2014Paris, France.Désirs de Cils is a web shop specialized in cosmetics for the eyes: false lashes, make up, colour contact lenses and such. Parent company iZinQ has web shops in The Netherlands, Germany, Austria, the UK, Belgium and France.I am in charge of the French market (agreed working load of about 0.2 FTE). MotoblouzMission: Acquisition Marketing Manager.September 2009 - 2011Paris, France.Motoblouz is France's leader in online sales of biker equipment.I negotiated and set up partnerships with key business related websites such as Moto85.com, Motoservices.com, Moto-station.com, Lequipement.fr, Motorevue.com, Motomag.com, and MotorsTV.com.I also set up the affiliate program at NetAffiliation and managed email marketing. Access-MotoMission: Acquisition Marketing.Paris, France.Motoblouz acquired its main competitor Access-Moto. I had the same tasks for this web shop. Cuir-CityMission: Acquisition Marketing.Paris, France.Cuir-City is a web shop in leather clothing and part of the same group as Motoblouz. I basically had the same tasks as for Motoblouz (amongst others I opened an affiliate program at Netaffiliation). However, our priority was on Motoblouz. Inspirational StoresMission: Acquisition Marketing Manager for Several Luxury Brands.November 2008 - August 2009Paris, France.Inspirational Stores was created in 2007 by Michel de Guilhermier and Martin Genot (former founders and CEO of Photoways) and had been funded for 13 million euros by OTC and other investors.I set up and managed affiliate programs and partnerships throughout Europe for the following brands:- Antik Batik
- Lamarthe
- Delvaux
- KOT
- Maison de la Truffe
- Kaspia
PIXmania.comMission: Online Marketing Manager for The Netherlands and Belgium.July 2006 - October 2008Paris, France.PIXmania is Europe's leading web shop in consumer electronics and has been acquired by Dixons (DSGi) in 2006.- Traffic acquisition
During the glory days of PIXmania I was responsible for traffic acquisition on the Dutch and Belgian websites: price comparison sites, affiliation, online advertising, SEM, SEO, partnerships.. I was the main contact at PIXmania for all questions about those countries. Turnover more than doubled in my geographic zone.- Other activities
I organized our presence at a Belgian trade show and represented PIXmania at several other trade shows. I got us nominated for a Thuiswinkel Award in the Netherlands, and volunteered to improve the quality of customer service which to me is of crucial importance. I also suggested the marketing service to cross-sell product insurances in the cart (opt-in of course). This has been implemented and has improved global profits. VirtuaMission: Adwords.Switzerland.Translation and Optimisation of Adwords campaigns for several of their customers. - CertificationsSoftware testing: ISTQB certified (foundation level).Click on the GASQ logo to see my certificate.
- Marketing ToolsI have experience using the marketing tools mentioned below (in order: PPC tools, analytics tools and ad servers, email marketing tools, affiliate marketing tools, catalogue management tools, CMS, and social media).This is a non exhaustive list. In the past I have also used some internally developed tools or customized ERP such as the Pixmania Business Intelligence tool (having the IBM Cognos application at its core).
- About MeEmilie VisserA Digital Marketing Consultant Based in ParisI grew up in The Netherlands in the idyllic city of Den Bosch. At age 19, I spiced things up by moving to Amsterdam to study International Business and Languages at HES and Avans Business Schools. During those studies I did 2 work placements in France since I am a nomad at heart. I decided to indefinitely move to Paris in January of 2005.
I obtained an MBA in Marketing and Advertising at the Paris Graduate School of Management (at sub division ESG) in 2006.I then worked at Club Med, PIXmania, Inspirational Stores (for several brands), Motoblouz, and eventually started working as a freelance marketing consultant (check the "references" section for more info about my work experiences).
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