emilievisser
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    Project Management, Display, SEO/SEA/SMO, RTB, Affiliate Marketing, CRM, Email Marketing

    Web Marketing Consultant for European Markets




  • What I Do

    I am a freelance digital marketing consultant. I would be happy to set up and implement your online marketing strategy for any English, French or Dutch language market. I am based in the Paris area and of Dutch origin. My main working experience is for the European markets (Each language zone should be considered a different market).
     
    My core competencies:
    • Project Management (SCRUM)
    • Affiliate Marketing (experience with the following platforms: CJ, Zanox, Tradedoubler, NetAffiliation, Public-Idées, TradeTracker, Webgains)
    • Negotiation and Implementation of Online Partnerships (with price comparison websites, content websites, bloggers, Youtubers...)
    • SEM/ SEO/ SMO
    • CRM, Email Marketing
    • Translations

  • REFERENCES

     
     

    DigitasLBi

    DigitasLBi

    Mission: Senior Project Manager for Nissan Netherlands.
     
    April 2015 - now
    Levallois-Perret, France and Amsterdam, Netherlands.
    • Main contact person for Nissan Netherlands
    • Project Management
    • Local adaptation of global online campaigns
    • Local digital campaigns
    • Adaptation of the website and integration of new sections
    • Quality checks
    • Recruitment of a CMS Manager
    Disneyland Paris

    Disneyland Paris

    Mission: Web Marketing Consultant (full-time, freelance).
     
    August 2014 - January 2015
    Chessy, France.
    I work on the Disneyland New Experience project (the new website):
    • Content integration in the new CMS: SDL Tridion
    • SEO
    • Quality control
    • Marketing translations in Dutch
    • Marketing adaptations for the Dutch and Belgian markets (affiliate marketing, payment methods..)
    Optimics web agency

    Optimics

    Mission: Project Manager (part-time, freelance).
     
    March - November 2014
    Paris, France.
    • SEM & SMO: Facebook Ads, Adwords, Bing Ads
    • Email Marketing (Mailchimp)
    • Setting up a viral game (Kontestapp)
    • Organizing a PR event
    • Promotion of game and the event on social networks
     
    Accounts: Imusic-School, Aramis Auto, Esprit-Discount, Siblu.
    Désirs de Cils

    Désirs de Cils

    Mission: Affiliation, Partnerships with Youtubers and Bloggers, SEM, SEO, SMO (we went from 0 to almost 10K Facebook fans in a little over a year), Newsletters, Customer Service, Translations.
     
    January 2013 - January 2014
    Paris, France.
    Désirs de Cils is a web shop specialized in cosmetics for the eyes: false lashes, make up, colour contact lenses and such. Parent company iZinQ has web shops in The Netherlands, Germany, Austria, the UK, Belgium and France. 
    I am in charge of the French market (agreed working load of about 0.2 FTE). 
     
    Motoblouz

    Motoblouz

    Mission: Acquisition Marketing Manager.
     
    September 2009 - 2011
    Paris, France.
    Motoblouz is France's leader in online sales of biker equipment.
    I negotiated and set up partnerships with key business related websites such as Moto85.com, Motoservices.com, Moto-station.com, Lequipement.fr, Motorevue.com, Motomag.com, and MotorsTV.com.
    I also set up the affiliate program at NetAffiliation and managed email marketing. 
    Access-Moto

    Access-Moto

    Mission: Acquisition Marketing.
     
    Paris, France.
    Motoblouz acquired its main competitor Access-Moto. I had the same tasks for this web shop.

    Cuir-City

    Mission: Acquisition Marketing.
     
    Paris, France.
    Cuir-City is a web shop in leather clothing and part of the same group as Motoblouz. I basically had the same tasks as for Motoblouz (amongst others I opened an affiliate program at Netaffiliation). However, our priority was on Motoblouz. 
    Inspirational Stores

    Inspirational Stores

    Mission: Acquisition Marketing Manager for Several Luxury Brands.
     
    November 2008 - August 2009
    Paris, France.
    Inspirational Stores was created in 2007 by Michel de Guilhermier and Martin Genot (former founders and CEO of Photoways) and had been funded for 13 million euros by OTC and other investors.
    I set up and managed affiliate programs and partnerships throughout Europe for the following brands:
    • Antik Batik
    • Lamarthe
    • Delvaux
    • KOT
    • Maison de la Truffe
    • Kaspia
    Pixmania

    PIXmania.com

    Mission: Online Marketing Manager for The Netherlands and Belgium.
     
    July 2006 - October 2008
    Paris, France.
    PIXmania is Europe's leading web shop in consumer electronics and has been acquired by Dixons (DSGi) in 2006. 
     
    • Traffic acquisition
    During the glory days of PIXmania I was responsible for traffic acquisition on the Dutch and Belgian websites: price comparison sites, affiliation, online advertising, SEM, SEO, partnerships.. I was the main contact at PIXmania for all questions about those countries. Turnover more than doubled in my geographic zone.  
     
    • Other activities
    I organized our presence at a Belgian trade show and represented PIXmania at several other trade shows. I got us nominated for a Thuiswinkel Award in the Netherlands, and volunteered to improve the quality of customer service which to me is of crucial importance. I also suggested the marketing service to cross-sell product insurances in the cart (opt-in of course). This has been implemented and has improved global profits. 
    Virtua

    Virtua

    Mission: Adwords.
     
     
    Switzerland.
    Translation and Optimisation of Adwords campaigns for several of their customers.
  •  

    Certifications

    Software testing: ISTQB certified (foundation level).
    Click on the GASQ logo to see my certificate.



  • Marketing Tools

    I have experience using the marketing tools mentioned below (in order: PPC tools, analytics tools and ad servers, email marketing tools, affiliate marketing tools, catalogue management tools, CMS, and social media). 
    This is a non exhaustive list. In the past I have also used some internally developed tools or customized ERP such as the Pixmania Business Intelligence tool (having the IBM Cognos application at its core).

    Google Adwords
    Bing Ads
    Google Analytics
    Sizmek - Mediamind
    eulerian
    Atlas Solutions
    Intelliad
    kissmetrics
    Salesforce
    mailchimp
    netaffiliation
    zanox
    tradedoubler
    Commission Junction
    Public-Idées
    Webgains
    Adobe Experience Manager - AEM
    SDL Tridion
    Wordpress
    Adobe Experience Manager AEM
    Facebook Marketing
    Linkedin
    Twitter
    Pinterest
    Instagram
  • About Me

    emilie visser

    Emilie Visser

    A Digital Marketing Consultant Based in Paris
    I grew up in The Netherlands in the idyllic city of Den Bosch. At age 19, I spiced things up by moving to Amsterdam to study International Business and Languages at HES and Avans Business Schools. During those studies I did 2 work placements in France since I am a nomad at heart. I decided to indefinitely move to Paris in January of 2005.
    I obtained an MBA in Marketing and Advertising at the Paris Graduate School of Management (at sub division ESG) in 2006.

    I then worked at Club Med, PIXmania, Inspirational Stores (for several brands), Motoblouz, and eventually started working as a freelance marketing consultant (check the "references" section for more info about my work experiences).

    Please visit the "connect" section in order to get in touch.

  • Let's Connect

    Feel free to contact me for a free quotation.
    I can set up your online marketing strategy for French, English and Dutch language markets. 
    I am based in Paris, but I am of Dutch nationality.

    Emilie on Linkedin


    Linkedin


    Emilie on Twitter


    Twitter
    @emilievisser


    Emilie Visser on Google Plus


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    • Slogan
    • What I Do
    • References
    • Certifications
    • Marketing Tools
    • About Me
    • Connect
    • En français